When companies think about maximizing profit, they tend to look for ways to increase their customer base or how to streamline processes. One area that gets overlooked, however, is the importance of maintenance and the effect it can have on your bottom line. Today we are going to discuss how your company can reduce energy costs and prevent a devastating loss of power.
Importance of Back-up Generators for Business
Great business owners are always on the lookout for ways to grow their business. Placing ads in the paper, hiring the hottest Internet Marketing firm money can buy, handing out flyers, door-to-door. Anything to get the word out and people coming onto your property. After all, growth is what business is all about: growing your customer base, growing your presence in the community, and, of course, growing your profits.
With so much focus spent on getting people in the front door, it can be easy for an owner to forget a valuable lesson: typically, it costs more to earn a new client than to retain the ones you have. A lot of business owners overlook the value of existing clientele, and you would be surprised by how many owners cannot answer the question, “What is the lifetime value of your typical customer.” Or, to put it more succinctly: how much money will your average customer spend over their lifetime.
But what does this have to do with saving money and backup generators? Simply put, when the power goes out in a rural area such as Gainesville or Flowery Branch, customers need to know that the company(s) they rely on will be there for them in their time of need. If a faithful customer arrives at your store for services or goods and they find that your lights are out and your cash registers are not working, their loyalty will soon be tested! They will have no alternative but to go to one of your competitors.
And once that happens, you never know if they will return.
By investing in a a high quality commercial grade generator, you can reduce or eliminate downtime at your place of business. This not only keeps your customers happy and coming back (building important trust), but it also has several other benefits to your bottom line. For starters, you won’t have to worry about paying your employees to sit around staring at the wall.
Secondly, you won’t experience a dip in your cash flow and product turn-around. Every minute that a store is open you should do everything to ensure your products or services are available for purchase. Denying yourself this opportunity can do serious damage to your investment. For companies that have temperature-controlled goods, this can be exceptionally damaging, as a power outage can destroy your inventory.
Data corruption and data loss are another major concern in a blackout, brownout, or power outage. With power surges you can get damage to hard drives and with that damage comes a loss of valuable information.
Finally, machinery and computer equipment can also become damaged by these same surges that can lead to hard drive failures. Imagine a laundry mat having to replace all of its washers and dryers or a high-tech computer firm losing all of its computers and networking equipment. One power outage can be enough to ruin an entire business.
North Georgia Back-Up Generators for Businesses
We hope you enjoyed the first part in our series on saving money by reducing energy costs and securing your business with power generators. If you would like a consultation or need the help of certified electrical contractors in North Georgia, Gainesville, Flowery Branch, Hall County, or beyond, give Caldwell Electrical Contractors a call!